We are in an increasingly competitive and fast-paced business environment. The trend of Economic-globalizing forces the enterprises to focus the system management from inside to outside. The customer becomes the one of most important resources and assets. The fast-developed Internet application born new business model and application model. The competitive advantage of the company depends on the ability to cut costs, increase revenue, uncover hidden efficiencies and keep the customer¡¯s loyalty. The required information is typically spread across multiple systems, departments, and business units. To support effective decision making in the organization, you require timely, accurate information about your business, your products, your customers, and your markets.


Base on our Data Warehouse technology, we have moved one step further. We have developed Analytical CRM technology. It is a combination of mathematic modeling and traditional CRM analysis. This combination is able to give our customers more effective and efficient result than the regular CRM system. We have successfully used this new technology for China International Intellectech Corporation (Shanghai, PRC). CIIC uses our Analytical CRM and predict customers' churn in a given year and provide the decision support for the management team to promote the core competence.

 

 

 

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